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What Is True Grit?

True Grit is doing things right because it’s the right way to do it. It’s crafting superior products by hand, just because you can. It’s a glass of scotch after an honest day’s work. True Grit means pouring your heart and soul into everything you do. Most of all, it means you look and smell great while you do it.

To us, True Grit means creating craftsman quality oils, balms, and soaps. All of our products are made in a FDA registered national laboratory and tested for impurities right here in Denver, Colorado so you always know what you’re getting from us: a high-quality product that’s as tough and reliable as you are.

Grooming Products Aren’t Just for Girls Anymore

There’s something about a well-groomed, bearded man that catches our attention. True Grit beard oils and balms offer the ideal blend of hydration for your skin and conditioning for your beard, leaving you with a striking beard and captivating fragrance fit for any man.

A neglected beard can quickly become flaky, brittle, and dismal, but the spirit of True Grit is knowing that when you’re at your best, you should look like it. Even when you’re at your worst, that’s when you’ve got to look even better. Long-gone are the days when a man could neglect his grooming and not be judged bleakly. Ignorance is not a defense.

Now sir…

Do you have True Grit?